An explainer video is there to let your customer know exactly what your offering is about and how it works. All within a couple of minutes.
Explainer videos can be animation, stop motion, real life or pretty much anything. As long as it show exactly what it is you do or have to offer and how it works, you are golden.
Humans are super visual and we know that a consumer will remember 95% of what they have watched compared to 10% of what they have read. So for brand recall a video is right up there at number 1 for the medium which marketers to promote a product or service.
Let’s take a look at 5 great reasons to use Explainer video:
If a consumer doesn’t understand your offering, they simply wont buy it. 98% of consumers say they watched explainer videos in order to learn more about a product or service. You might have the best tech solution to a logistics headache for a company but if you can’t explain what it does and show it’s simplicity it may look too much like hard work for a potential client. You could be a solicitor looking to go on social media but if your language mirrors that of legal text books and cant be simply translated into jargon free service, the viewer will become frustrated and move on (unless they are down with all things legal). Make it clear, make it easy to follow and make sure they leave the video knowing what it is you do and how it works.
Your brand has a personality, it is the very DNA of what your business is. Video is a great way of showing off your personality, style and flare. The colours represent your brand, the tone of voice reflects your brand, the music is in keeping with your brand style. An explainer video is a wonderful way of showing off your brand personality which can be hard to capture in written text.
🌶 TO THE POINT
An explainer video is typically 1-2 minutes long. Everything you need to say can be done in that time. You can show a problem being solved, an amazing idea come to life, an emotion you want to capture and what the consumer should do next. All in a few minutes. An explainer video gives out the most amount of information in the shortest amount of time. Win.
If it suits the branding, pretty much anything is possible. The joy of video is that you can be as playful or as serious as you like. There really is no limit aside from time and budget of course! Video allows you to bring your offering to life and play around with being memorable. A video which surprises the viewer, is humorous or thought provoking is likely to be remembered and of course shared! If getting the video shared is a priority then make sure it is either entertaining or educational.
Unless you change your offering, branding or the product line changes, your explainer videos last as long as you need them to. You can use them to attract new customers, send them as refreshers for existing clients, and they can sit anywhere! You can add them to your website, social media, YouTube and even a link at the bottom of your email.
Keeping in mind the 4 golden rules of a good video (high quality, emotional appeal, useful information and a call to action) an explainer video will be one of the most valuable tools in your marketing belt. There are thousands of explainer videos out there to take inspiration from, how to make them and if you get stuck, we are always here to help.