How many times do we look for the elusive 5 gold stars on a review page of a product or service we are considering? 

We search for like minded individuals that we can relate to, who’s opinion matters to our decision making.

Social proof is something we all look for in one guise or another but having a video as a social proof medium encourages two things. Firstly the viewer is 1200 times more likely to share that testimonial compared to if it was written in text or on an image. Secondly it very quickly shows the viewer that you entrust your reputation to your clients.