We all get very excited when we have a new video to load or post but we should all take a few seconds to make sure we have had a real good think about it. It is easy to be gung-ho and post straight away but then we find ourselves disappointed when the engagement isn’t as much as we wanted or people have not watched it all the way through.
There are a couple of key points below to consider which can help us to stop and think about what exactly we are doing with this video and three bonus points thrown in for good measure!
Remember these few key stats before you load your video:
- Videos under two minutes long get the most engagement (Wistia) so try to keep to this rule. If you have something super important to say and it lasts longer then do a mini video, get the viewer hooked and the direct them to your main video.
- 85% of Facebook videos are watched without sound, while 60% of Instagram Stories are watched with the sound on. (Instagram) So if you are posting on Facebook it could be a good idea to add subtitles!
- This is an interesting stat from Marketing Land– Google Chrome blocks autoplay ads as a way to make the 82% of consumers that hate autoplay stay and watch the video.
- To back up my first point…33% of viewers will stop watching a video after 30 seconds, 45% by one minute, and 60% by two minutes. (Ad Age)
- 65% of viewers skip online video ads as soon as possible. (CNBC) If video ads are your thing then you have a couple of seconds to REALLY grab attention.
Aside from stats there are three basics you should cover when shooting your video if it is not being done by a professional…
In Focus – is the video in focus? Can you see everything you need to see with clarity? The last thing you want is for your key message or part of your face to be blurred. Unless that is the desired effect of course!
The message matches the headline – there is nothing worse than searching out a YouTube video to learn how to do something, spotting the perfect headline, clicking on the video and waiting for the key message to be relayed to you so you can crack on. You wait….and you wait….and then you realised this video isn’t what you need and the headline was misleading. You’ve wasted a good 5 minutes and it is really annoying. Don’t be that guy (or gal) make sure your video is about exactly what you said it was about.
We can hear you – crackling, echoes, tinny, too quiet. These are not things you want people to think about when watching your video. If they do, then you may as well have been talking about your socks. No one is listening, they are just hearing how bad your video sounds. If you plan on doing more videos, then invest in a mic. They are not that expensive, they make you sounds grrrrrrreat and it will improve the production quality of your video 100%.
Stick to those three key elements and then consider the stats above and you are well on your way to making a bloody good video. Good luck!
P.S. Once loaded, make sure it has worked and loaded correctly or at all…….