Employers know that training and development are vital in attracting and retaining top quality candidates. More and more businesses have the desire to invest but with limited budgets this vital element is often overlooked.
“80% of learning and development professionals (L&D pros) agree that developing employees is top-of-mind for the executive team. Yet L&D pros are challenged with limited budgets, small teams, and a gap in demonstrating return on investment (ROI). To tackle these challenges, L&D must demonstrate business impact.” – LinkedIn’s Workplace Learning Report
So here are 5 reasons why we can help you with video to solve this problem.
IT COSTS LESS
Quite simply, if you have to pay for employees/contractors/delegates to attend an event for training and inductions, you need to pay for room hire, food, travel and wages as well as lots of other things I am sure! If you could deliver your key messages to your teams on their laptops and mobiles this cost disappears. Also, once you have paid for the video, that’s it! So long as the information doesn’t change then the video can be used over and over again for as long as needed.
We have all been there, a little tired from catching up with colleagues the night before, tummy full of hotel breakfast and trying our best to remain engaged with the trainer standing in front of us, talking us through a Powerpoint presentation. Very little of that info goes in. Forrester Research states that
employees are 75% more likely to watch a video than to read documents, emails, or web articles. Keep your employees engaged with interesting and upbeat video!
RETAIN THAT INFO
On average 7 days after a training session the employees will have forgotten 65% of the material covered and after 6 months this increases to 90%. When you compare that to 98% of a message retained when watched on video (up to 6 months later) you can see how powerful video is in helping vital information stay where it should!
IT IS MEASURABLE
Not sure who dozed off during that long morning after the night before, not sure who was on their phone checking emails, scrolling through insta? You can add clear measurables to your training video to see who watched it, for how long, and even add a nice little quiz at the end to show they didn’t just leave it playing to go and grab a cuppa!
If you want to invest in your employees training and development but are on a limited budget, give us a call. Let us see what we can do to keep your message in the front of their minds.